Mobile Technology: Transforming Business

Mobile technology has come a long way from its birthplace in the 1960s and ‘70s as crude car phones on analog networks to the digital wonder-devices we use today. From sending documents to print remotely, to watching the latest episode of our favorite TV show, it’s no wonder the popularity of these tiny titans has exploded for both work and play. The 24/7 availability of essential information and functionality offers a myriad of benefits for workers, customers and yes, even employers. That’s if you choose your mobile apps wisely. As software companies catch the mobile wave, we will see leaps similar to those that transformed the computer industry. Mobile software development is expected to become a $79.7b industry by 2017 according to Global Industry Analysts, Inc. And Forrester Research predicts smart phone use among U.S-based information workers will triple by 2013. But is your company ready to go mobile? Why, how, and to what degree? Looking at the statistics, it’s tempting to rely on the old “Everybody’s doing it,” rationale. But your job is to keep your eye on the prize: determine what will bring the greatest value to the greatest number of people in your organization. This focus will ensure that your organization is driving the technology, not the other way around.