Friday, October 22, 2010

Where to Invest? Data Management, Customer Retention and Project Management: Part 2 of 3

Investing in Data Management

Managing data is a large and growing area of concern for many companies. Although the cost to implement may be a primary factor for why companies put off creating a strategic data management plan, we often find that other factors influence the delay including:

· Companies don’t know where to begin

· Companies can’t confidently justify the ROI

· Companies don’t have the resources to develop a plan and achieve stated end goals

However, it’s no secret that proper data management can help companies achieve a competitive advantage by leveraging the information they have whether it’s improving operational processes to make them more efficient and cost effective, or targeting a particular industry to increase profitability. So, how does a company determine how and what data to collect, and how to manage, integrate and execute on it in a way that yields the greatest results without breaking the bank? Typically this niche area requires skilled experts that can be challenging to find. Working with a partner that can help you identify a person or a whole team whether on a contract or full-time basis with the skill sets such a position demands is often a great first step. Ideally a third-party partner will have a solid network of potential candidates to call upon and know the type of experience needed to be successful in such a position. The right outside resource(s) can typically evaluate your data, systems, functionality and more with an unbiased view and present the solid plan you need to take advantage of your information.

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