Where to Invest? Data Management, Customer Retention and Project Management: Part 1 of 3

Today’s business executives have an endless list of demands. Questions that must be answered. Direction that must be provided. Decisions that must be made. Given everything organizational leaders must contend with, I found the responses I received to the basic question I posed to several dozen executives — What are your top concerns right now? — very intriguing. The answers to my informal survey of small, medium and large company leaders varied, but after thoroughly considering each of my discussions I saw an interesting pattern develop from the insights that were shared. Business executives want to know where to invest when it comes to managing data and retaining customers. They also want to know how to reprioritize existing IT projects to generate the greatest ROI. What immediately came to mind for me was the unique opportunity IT leaders have to help their business counterparts in each of these areas.